{"id":27,"date":"2020-10-10T10:26:17","date_gmt":"2020-10-10T07:26:17","guid":{"rendered":"http:\/\/www.farklarsozlugu.com\/2018\/05\/03\/turk-telekomun-teknoloji-seferberligi-projesi\/"},"modified":"2020-12-14T18:38:35","modified_gmt":"2020-12-14T15:38:35","slug":"abur-cubur-devleri-eti-ve-ulker","status":"publish","type":"post","link":"https:\/\/www.farklarsozlugu.com\/index.php\/2020\/10\/10\/abur-cubur-devleri-eti-ve-ulker\/","title":{"rendered":"Abur-Cubur Devleri: \u00dclker ve Eti"},"content":{"rendered":"

\"\"<\/p>\n

Can\u0131m\u0131z her istedi\u011finde oturup yemek yememiz pek m\u00fcmk\u00fcn de\u011fil. Ama yemek saatlerinin d\u0131\u015f\u0131nda da s\u0131k s\u0131k ac\u0131k\u0131r\u0131z. Bunu \u00e7ok \u00f6nceleri fark eden ve \u00e7ok iyi bir \u015fekilde kullanan bir sekt\u00f6r var; abur-cubur \u015firketleri.<\/p>\n

Orta \u00e7a\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcn, o g\u00fcn\u00fcn insanlar\u0131 i\u00e7in yemek zevkten \u00f6te bir ihtiya\u00e7t\u0131. Tabi saray ve aristokrasi k\u00fclt\u00fcr\u00fcn\u00fc bir tarafa b\u0131rak\u0131rsak. Ve ihtiyac\u0131 gidermenin bir yolu vard\u0131; sofraya kurulup, pi\u015fmi\u015f, s\u0131cak ana \u00f6\u011f\u00fcnleri t\u00fcketmek. Sanayinin geli\u015fimi ve standart \u00fcretimin sa\u011flanmas\u0131 hepimizin mutfak k\u00fclt\u00fcr\u00fcn\u00fc de\u011fi\u015ftirdi. Aperatif ya da fast-food denen t\u00fcrler ortaya \u00e7\u0131kt\u0131. Hatta bunlar\u0131 t\u00fcketmek i\u00e7in gerekli para, zaman ve mek\u00e2n\u0131 bulamayanlar i\u00e7in abur-cubur sekt\u00f6r\u00fc geli\u015fti.\u00a0 \u015eimdi \u201ckan \u015fekerim d\u00fc\u015ft\u00fc\u201d, \u201ckarn\u0131m guruldad\u0131\u201d gibi bahanelerle a\u00e7l\u0131\u011f\u0131m\u0131z\u0131 bast\u0131rmak i\u00e7in bisk\u00fcvi, \u00e7ikolata, cips, kek t\u00fcr\u00fcnden \u015feylere kolayca ula\u015fabiliyoruz. \u00dclkemizde bu sekt\u00f6r\u00fcn pek \u00e7ok t\u00fcrevleri var. Fakat tart\u0131\u015fmas\u0131z en pop\u00fcler olanlar\u0131 \u00dclker ve Eti\u2019dir. Aralar\u0131ndaki farklara k\u0131saca g\u00f6z atmaya ne dersin?<\/p>\n

Eti, kurulu\u015f itibari ile \u00dclker\u2019den biraz daha b\u00fcy\u00fck. Eti\u2019nin pazarda g\u00f6r\u00fcc\u00fcye \u00e7\u0131kma tarihi; 1962. Di\u011fer taraftan \u00dclker\u2019in 1944 y\u0131l\u0131nda piyasadaki yerini ald\u0131\u011f\u0131 iddia edilse de markala\u015fma s\u00fcresi ve seri \u00fcretim yapabilme potansiyelini hesaba katt\u0131\u011f\u0131m\u0131zda tam olarak 1970 y\u0131l\u0131nda m\u00fc\u015fterilerine hizmet sunmaya ba\u015flad\u0131\u011f\u0131n\u0131 iddia edebiliriz.<\/p>\n

\"\"<\/p>\n

\u00dclker\u2019in bug\u00fcne kadar m\u00fc\u015fteri kitlesinde herhangi bir farkl\u0131la\u015fma g\u00f6r\u00fclmemi\u015f. Yani sosyo-ekonomik a\u00e7\u0131dan \u00fcst ya da alt kesimlerin hepsine hitap etmi\u015f. Fakat bir d\u00f6nem Eti, sadece elit kesimin t\u00fcketti\u011fi bir marka olmu\u015f.<\/p>\n

\u0130kisi de sekt\u00f6r\u00fcn devleri oldu\u011fu i\u00e7in daima aralar\u0131nda bir rekabet s\u00f6z konusu olmu\u015f. Fakat bir t\u00fcketicilerin genel g\u00f6r\u00fc\u015f\u00fc \u00dclker\u2019in kek ve bisk\u00fcvi konusunda hi\u00e7bir zaman Eti\u2019yle yar\u0131\u015famad\u0131\u011f\u0131d\u0131r. Di\u011fer taraftan ise \u00e7ikolata ve gofret hususunda da Eti\u2019nin de \u00dclker\u2019e rakip olamad\u0131\u011f\u0131 kabul edilmektedir. Siz de bir sonraki al\u0131\u015f-veri\u015finizde aradaki fark\u0131 anlamak i\u00e7in k\u00fc\u00e7\u00fck bir test yapabilirsiniz.<\/p>\n

Eti\u2019nin logosu, Hitit G\u00fcne\u015fi\u2019dir. \u00dclker\u2019inki ise sahibinin sadece soyad\u0131. Hatta belki logo bile denmeyebilir.\u00a0 Bu haliyle Eti\u2019nin bir ad\u0131m \u00f6nde oldu\u011funu iddia edebiliriz. \u00c7\u00fcnk\u00fc \u00dclker\u2019e nazaran \u00e7ok daha orijinal ve simgesel bir yap\u0131 arz etmektedir. Ama tabi logonun kalitesinin sat\u0131\u015f endeksine ne kadar yans\u0131d\u0131\u011f\u0131 ya da markaya ne kadar fayda sa\u011flad\u0131\u011f\u0131 bir muamma.<\/p>\n

Fiyat konusunda daima her iki firma da ba\u015fa ba\u015f gitmi\u015ftir. Kimi zaman aralar\u0131nda hi\u00e7bir fark s\u00f6z konusu olmaz.<\/p>\n

\u00dclker Eti\u2019den, Eti de \u00dclker\u2019den daima etkilenmi\u015ftir. Ama \u00dclker\u2019in biraz daha taklit\u00e7i ve \u00f6zg\u00fcn \u00fcr\u00fcnler yaratmada problemli oldu\u011funu san\u0131r\u0131m itiraf etmeliyiz. Marketlerde s\u0131k s\u0131k gezen ve abur-cubur reyonlar\u0131n\u0131 talan eden biriyseniz, mutlaka fark etmi\u015fsinizdir; Eti bir \u00fcr\u00fcn \u00e7\u0131kard\u0131\u011f\u0131nda hemen hemen ayn\u0131s\u0131 \u00dclker taraf\u0131ndan birka\u00e7 hafta sonra raflara servis edilir.<\/p>\n

\"\"Eti\u2019nin, \u00dclker\u2019de olmayan diyet \u00fcr\u00fcnleri, bebek bisk\u00fcvisi gibi farkl\u0131 \u00e7e\u015fitleri de vard\u0131r. \u00dclker\u2019in de Eti\u2019de olmayan \u00e7e\u015fitleri mevcuttur. Fakat Eti\u2019nin \u00e7e\u015fitlilik konusunda \u00dclker\u2019den ileride oldu\u011funu bu haliyle daha b\u00fcy\u00fck bir m\u00fc\u015fteri potansiyeline sahip oldu\u011funu iddia edebiliriz.<\/p>\n

\u00dclker\u2019in arkas\u0131nda ciddi bir halk deste\u011fi vard\u0131r. Eti\u2019nin ise b\u00f6yle bir g\u00fcc\u00fc yoktur. Bu durumu \u015fu \u015fekilde izah edebiliriz; \u00dclker\u2019in bir kurulu\u015f hikayesi vard\u0131r. Seyyar tezg\u00e2htan, holding olmaya varan bu hik\u00e2yeyi hemen herkes bilir. Ve halk hikayelerden anlar. Ayn\u0131 zamanda \u015firketin sahibi muhafazak\u00e2rd\u0131r. Ve \u00fclkemiz n\u00fcfusunun ekseriyeti muhafazak\u00e2r e\u011filimlere sahiptir. Bu iki unsur \u00dclker\u2019in bahsi ge\u00e7en halk deste\u011fini almas\u0131n\u0131n ba\u015fat iki nedenidir. Bir yan etken de bir zamanlar Eti i\u00e7in yap\u0131lan karalama kampanyas\u0131d\u0131r. Eti\u2019nin mamullerinde domuz ya\u011f\u0131 ve t\u00fcrevlerinin bulundu\u011funa dair bir s\u00f6ylenti yay\u0131lm\u0131\u015f, \u015firketin marka de\u011ferine ciddi bir zarar verilmi\u015fti.<\/p>\n

Eti\u2019nin bir hikayesi olmamakla beraber tek bir sahibi de yoktur. \u015eirketin %28\u2019i Oyak Grubuna aittir. Fakat \u00dclker\u2019in t\u00fcm hisseleri hala \u00dclker ailesinindir.<\/p>\n

Son olarak iki firman\u0131n da muadili olmayan \u00fcr\u00fcnlerine birka\u00e7 \u00f6rnek vererek yaz\u0131m\u0131z\u0131 sonland\u0131ral\u0131m.<\/p>\n

\u00dclker\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Eti<\/u><\/strong><\/p>\n

\u00dclker \u00c7ikolatal\u0131 Gofret\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Eti Cin<\/p>\n

Biskrem\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0Eti Puf<\/p>\n

Caramio\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Etimek<\/p>\n","protected":false},"excerpt":{"rendered":"

Can\u0131m\u0131z her istedi\u011finde oturup yemek yememiz pek m\u00fcmk\u00fcn de\u011fil. Ama yemek saatlerinin d\u0131\u015f\u0131nda da s\u0131k s\u0131k ac\u0131k\u0131r\u0131z. Bunu \u00e7ok \u00f6nceleri fark eden ve \u00e7ok iyi bir \u015fekilde kullanan bir sekt\u00f6r var; abur-cubur \u015firketleri. Orta \u00e7a\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcn, o g\u00fcn\u00fcn insanlar\u0131 i\u00e7in yemek zevkten \u00f6te bir ihtiya\u00e7t\u0131. Tabi saray ve aristokrasi k\u00fclt\u00fcr\u00fcn\u00fc bir tarafa b\u0131rak\u0131rsak. Ve ihtiyac\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":1124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,9],"tags":[528,476,474,581,475],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.farklarsozlugu.com\/index.php\/wp-json\/wp\/v2\/posts\/27"}],"collection":[{"href":"https:\/\/www.farklarsozlugu.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.farklarsozlugu.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.farklarsozlugu.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.farklarsozlugu.com\/index.php\/wp-json\/wp\/v2\/comments?post=27"}],"version-history":[{"count":4,"href":"https:\/\/www.farklarsozlugu.com\/index.php\/wp-json\/wp\/v2\/posts\/27\/revisions"}],"predecessor-version":[{"id":1130,"href":"https:\/\/www.farklarsozlugu.com\/index.php\/wp-json\/wp\/v2\/posts\/27\/revisions\/1130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.farklarsozlugu.com\/index.php\/wp-json\/wp\/v2\/media\/1124"}],"wp:attachment":[{"href":"https:\/\/www.farklarsozlugu.com\/index.php\/wp-json\/wp\/v2\/media?parent=27"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.farklarsozlugu.com\/index.php\/wp-json\/wp\/v2\/categories?post=27"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.farklarsozlugu.com\/index.php\/wp-json\/wp\/v2\/tags?post=27"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}